F1 getting close to Super Bowl events in U.S. - Brawn

Formula 1 is getting tropical to its target of a Super Bowl-style event in the United States with the Miami Grand Prix, but won’t try and replicate it everywhere, says the sport’s managing director of motorsports, Ross Brawn.

Miami hosted its first F1 race last Sunday and delivered an impressive event, with huge interest seeing a number of celebrities shepherd slantingly nearly a quarter of a million fans wideness the weekend. There was moreover a record 2.6 million TV audience on ABC for the grand prix itself and F1’s managing director of motorsports says Miami is the type of race the sport was hoping to create.

“We’ve unchangingly had this yearing to emulate the Super Bowl, expressly in America, and I think we’re getting tropical now,” Brawn told SpeedCity Broadcasting. “Of undertow our event is over several days, but it’s fabulous.

“Clearly it’s not an tideway that will work in every country or every track or every environment, but it’s a unconfined template for this sort of event and just to see people enjoying themselves so much — they’ve got a race to watch and everything else going on, but all the rest of the activities are just sensational.”

Brawn was speaking superiority of the grand prix itself taking place, and says the track was an zone of major focus for the race organizers when designing the Miami campus.

“I think obviously we were very involved with the diamond of the track and the minutiae of the track and so on, but not so involved with everything else that has been washed-up and it’s veritably incredible. Fabulous. I think through this whole process, the promoters — the (NFL) Dolphins — have unchangingly said the track is paramount. We have to have a unconfined track, and then they’ll build everything virtually it and that’s exactly what they’ve done, and it’s just sensational.”

But Brawn moreover believes F1 has well-timed the way it approaches events in new territories by making sure it is relevant to that market, slantingly trying to create a largest racing product in general.

“It wasn’t just exploiting the commercial model. If you take the example of the car, the cars we’re racing now are cars that we’ve had a very strong input into the diamond of considering we want to have racing cars — the track is in the name! It’s a racing car, and the old cars couldn’t race each other considering the piloting were so lattermost it made it untellable to have a good race.

“So these cars we’ve been very involved in, we’re involved in every aspect. We’re involved in helping the track design, we’re involved in helping the car design, we’re involved with the race format — we’ve introduced the Sprint format which was a new initiative — so we’re much increasingly involved in the whole event and making sure the event appeals to the fans and appeals to all the promoters and all our partners.”